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The Decision Institute – Coach Manny Nowak

Sales and Leadership Development

CRM Helps Your Top Line Grow

Posted by Manny on April 24, 2017
Posted in Selling  | Tagged With: , , , ,

The most important role of CRM:

 

You can color it anyway you want.

How to create real success in all you do

How to create real success in all you do

 

You can justify it however you like.

You can preach it, teach it, push it.

 

But if your CRM system is not helping you increase sales, then you don’t need it.

 

As a sales leader, you cannot introduce tools to the selling team that do not help them sell.  Saving money is for accounting, not sales.

 

Sales is not accounting.

Sales is not operations.

Sales is selling – getting more business and growing the top line.

 

I have seen too many CRM projects fail because the process did not increase sales but instead increased work and accounting.

 

It created burden without results, like running each day and not being able to add distance or cut time, like cutting input and not losing weight, like exercising and not feeling any better.

 

So what does CRM need to do to help your sales team grow that top line?  Here are 10 things to consider, at with a final 11th at the end.

 

 

 

 

1/        Cut down on a sales persons’ administrative tasks.  All reports can be auto generated.

 

2/        The sales rep is better organized and uses their time on the highest priority items.

 

3/        CRM should make the rep accountable and help improve the sales reporting process.

 

4/        As a sales person, CRM reminds me what I said I was going to do and when I said I was going to do it.

 

5/        CRM can help segment opportunities and prioritize them so I work what I am supposed to work.

Order your copy today - just click this picture.

Order your copy today – just click this picture.

 

 

6/        Make sure follow up is conducted when it is supposed to.

 

7/        The CRM system must be easy to learn and use.

 

8/        The system must work on all platforms 24/7/365.

 

9/        The system must also act as a repository for everything related to the client. 

 

10/     CRM systems should also have automatic campaigns where I can insert my prospects and suspects and send them stuff without any additional input from me.

 

One final one, number 11.

CRM must be required.

No exceptions.

No slides.

Either you do it the way we built it, or you are out.

 

 

Want to learn more about CRM and how to find and implement the right solution.

Click the link below to set up a call with the Coach.

http://meetme.so/coachmannynowak

 

 FrontCover

Prospect a great deal and you fill the funnel to the top.

 

It’s simple math, really.

The more you put in, the better your chances of getting more out.

 

Yet as sales people, we still don’t get this simple concept.

 

As a sales person, you must never forget this great verse I pulled from God’s Word.

“For whatever a man soweth, that shall he also reap.”

 

In other words, you get out what you put in.

Put in a little, don’t expect to get out a great deal.

It just doesn’t work that way.

 

 

 

Even the worse sales person, someone who “sucks” at it, will close business if he prospects consistently.

 

The sales person who has one deal and closes it has a 100% close rate – but unless he is selling airline fleets, or some other mega items, he doesn’t make any money.

 

Fill the funnel.

 

You have to prospect every day.

No matter where you are in the world.

No matter how much you have to do.

There is no excuse.

Consistency outweighs showmanship every time.

If you prospect everyday you will be successful – no doubt about it.

 

Joe always has an excuse for not prospecting.

Today it was he was out of town.

Yesterday he was getting ready to go out of town.

Tomorrow he will have to follow up because he was out of town yesterday.

Last week he had personal stuff.

Next week – what ever.

 

Once you let excuses in – you are done.

Not just in sales, but in everything in your life.

 

You reap what you sow.

Math works every time.

 

Unlike Joe, Marsha was obsessed with building her business.

 

No excuse worked.

When she was out of town, she still made the calls.

When she was on the west coast, she got up early and made calls to the east coast at 6AM.

When she was on the east coast, she worked late and made calls at 7pm to the west coast.

 

When she had 100 other things to do, she still made time to prospect.

Like all of us, Marsha had personal issues – but she still prospected.

 

She learned to compartmentalize

Surgeons do it best.

Everything in their personal lives can be falling apart, yet when they get a patient on the table, they are total focused on the surgery.

 

No matter where Marsha was or what she had to do, she still prospected.

 

Today, Marsha is the VP of Sales and Marketing for a major player in her industry.  Making the big bucks.

 

Joe, on the other hand, is only making excuses and wondering when he is ever going to make any money.

 

What about you?

Joe or Marsha?

 

Learn to be consistent.

 

Join our cold calling challenge now in its 7th week.

 

Simply doing this with us for 90 days will take your game to the next level.

 

If you consistently prospect, you will fill the funnel and succeed as never before.

 

Learn more about the Cold Call Challenge and sign up – click the link below.

http://coachmanny.com/the-challenge/

 

 

 

 

“A good company must ‘impute’ – it must convey its values  and importance in everything it does, from packaging to marketing.”  Mike Markkula

Everything we do.

Everything we are.

Consistency makes it happen.

 

I teach it in sales by saying that each day you have to prospect.

Not 10 hours of prospecting today and then nothing for weeks.

Not once in a while when you have time.

Daily – every day.  Consistently.

 

Those who do great things accomplish them because they have a consistent routine that takes them there.

 

My mom was a widow since I was 2 years old – but she accomplished so much.  Because as she always said, “I have a system and that makes me do it consistently.”

 

Use to drive me crazy, but it produced continuous results.

 

How about you?

Wondering why things are not happening the way you want them to?

Take a look at how consistent you are in doing the work that is going to make it happen for you.

 

Today I share on acrostic on the word, “consistent.”

 

C          -           Commit.

                         Commit to do this. 

                         Accept nothing less.

                         Commit means you tell yourself and everyone else that will listen that you are going to do this.

                        Say to all, “I will make one hour of calls every day, period.”

 

O         -           Outline.

                        Build an outline of your process. 

                        What do you have to do?

                        When?

                        How much?

                        Each day you have to make cold calls.

                        I do this at 10AM.

                        For one hour.

                        I have a list, a phone and a note pad.

 

N         -           Never.

                        Never let excuses get in the way.

                        People say stuff like; well I was just too busy to prospect yesterday.

                        That is an excuse.

                        Dump the excuse and figure out how to do it instead.

                        Just picture the bunny with its ears covered, it cannot hear you, so stop talking and just do it.  Take some action.

 

S          -           Stretch

                        As much as you can and then even more.

                        To be consistent you have to forget the excuses.

                        Do what you have to do in order to make it happen.

                        Leave something that you did not commit to behind.

                        (This is why it is important to watch what you commit to)

                        Push yourself, a bit more.

 

I           -           Ignore.

                         Ignore what everyone else is doing.

                         Especially ignore what those are doing who are not where you want to be.

                         Don’t get sucked into, “that’s to hard.”

                         Or, ”that don’t work.”

                        You cannot get sucks into stuff that takes you off plan.

                        You cannot even look over there.

                        The best way to ignore distractions is to stay focused on your commitment.

 

S          -           Stand

                         Stand hard on your principles

                        It is what makes you different.

                        I committed to do this, and you just have to accept that.

                        When you consistently do what you said you would when you said you would, how you said you would – people take notice.

           

T         -           Take.

                        Take the hard stuff in stride.

                        Yes, you are going to hit the wall sometimes.

                        You look up and it is 9PM and you are still going.

                        Well, remember what I said, be careful what you commit to, but once you commit, you have to do it.

                        You can do it.

 

E          -           Enjoy.

                         Enjoy the journey.

                        You know it will produce the results you want.

                         Remember what someone once said, “A trip of 1000 miles starts with a single step.”  In consistency, each day is a step on the journey.

 

N         -           Not.

                         Not doing it is unacceptable.

                        Doing it or not doing it is a mindset.

                        You know there are things in your life that you just don’t accept.

                        Not being consistent at what you commit to has to become one of them.

 

T         -           Train others.

                        Once you can do it, you need to help others to do it.

                        Consistency creates success.

                        Share your hard roads and what helped you get down them.

                        Show others they too can make it happen.

 

Hope this helps you in your journey to be more consistent.

Please watch this video to learn more about taking your life to the next level.

 

 

I grew up as a computer programmer. In the 80’s and 90’s, programmers’ function was the automation of manual processes.  We focused on how to get more done, better, faster and cheaper. 

But as I look at the sales and marketing automation process in most small to medium firms, I still don’t see this process happening at the rate it could. 

We have all kinds of reports that can tell you every thing you need to know, but they only work if the data is inputted.  We already had those reports in the 90s. In fact, my partners and I developed them for many large companies. 

 

 

I see people trying to manage email, prospects and marketing campaigns manually.  I see people trying to do social media, one post at a time, when they have time.

 

Today, a small/medium business can accomplish amazing things through marketing automation.

 

At the center of this additional accomplishment through automation is CRM (Customer Relationship Management) software, social medial and email lists.

 

Today I want to look at these 3 areas that you as a business owner/CEO/Sales Executive need to look at for automation and focus.  Combined correctly, these three will help your business excel and help you reach that level of sales that you want and know your company can achieve.

 

1/       Social Media

            Visibility

            Massive Posting

            Anyone who tells you that you can post 1-2 times a week, or even 1-2 times a day, and get results needs to think again.

            The social media window that allows someone to see your post runs at such a high speed that if you are not consistently putting stuff out there, no one will ever notice you or know who you are.

            Yes, this is where automation comes in.  Using a tool such as HootSuite, you can now set up posts for the entire day, week or even month.  You can set them to update 5-10 platforms, 8-10 times a day.  You do the math.

            Think, what happens when you post 50-100 times a day?  People begin to notice you. They see you everywhere, on all different platforms., and they will begin to check you out.

 

2/       Web Landing Pages.

            You need to build your email list, and you need to get prospects onto your list.  Sending them to your website will not do it.

            You need a landing page (a special page that is set up just for the offer) with an offer that people want.

            It can be:

                        A white paper you wrote about something your firm does or has done.

                        It can be a check list or “how to.”

                        It can be an ebook.

                        It can be a free gift that solves a problem or answers a question.   Something they want.

 

            Then, push this using social media on a regular basis.  Post about the offer.  Perhaps do some advertising on Facebook.  Get people to go to the page and give you their email.

 

3/       Email Campaigns

            Your email list is one of your greatest assets. Make sure you understand and take care of it that way.

 

            Once you populate the list with qualified people, you need to send them email.  Nothing is worse than working to get someone’s email on your list, but then failing to do anything with that opportunity.  As my friend Michele Scism said in an interview with me the other week, “once you get on my list, I am going to email you.”

 

            Educate them.

            Inform them.

            Make them offers.

            Segregate them by what actions they take and what they look at.

 

            All this can and should be done through automation, through campaigns, through the tools at your disposal.

            Email them again and again – keep them on your list.

 

            Never let them wonder about what happened to that list they subscribed to.  Yes, some will likely unsubscribe, but they were not buyers anyway.  Stop worrying about those that unsubscribe and start focusing on those that do open your messages and then act.  They are the buyers.

 

Wow!  This sales and marketing automation is amazing stuff – isn’t it?

 

If you are not yet using automation to its full potential, you need to check it out.

 

Want to learn more?

Let’s talk.

Set up a 15-30 minute call with me, and let’s learn about you, your organization and how sales and marketing automation can help you.

Just click the link below.

 

http://www.meetme.so/coachmannynowak