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The Decision Institute – Coach Manny Nowak

Sales and Leadership Development

Are you using your email list the most effective way you can?

Are you treating it as an asset?

Are you looking for a ROI from the list?

Are you building the list?

Is your list any good for what you are going after?

                                                                                                                           

Well, you should be looking at all these factors.

 

Today your email list is the gold in your marketing process and in creating more business from both your existing customers and your prospects.  But to make the best use of the list, you need to develop marketing campaigns that create the results you want.

 

Today I want to share a basic way for you to start making this happen in your business.

 

1/       First we have to ask the question: What is an email campaign?

In its simplest form, an email campaign is a group of emails that get sent to certain people on your email list (or all of them) over a period of time.   Can be 2 to 200 emails or even more.  That moves them to some action or result.

 

2/       Determine what you want to accomplish with this campaign?

            Do you want to educate the recipient on something?

            Do you want them to take some action – buy a product, look at a service, go to a website/landing page?   

            Do you want to create visibility of who you are and what you do?

 

3/       Who are you going to sent this email to?

            Everyone on your list – that is simple and easy, but not always the best.

            To a certain group of customers or prospects?

            To people who have done certain things with you in the past?

            Even to a cold list of new people.

 

4/       What will the theme of the emails be?

            What are you going to use to tie the emails together for the reader?

            Get them to open the emails?

            Are they all going to be about education in a product or service?

            Are they going to be about a special or a limited offer.

 

****Watch the Facebook Live Session:  https://www.facebook.com/manny.nowak/videos/10211172524842004/

5/       How many emails in the campaign and at what duration are they sent?

            Are you going to send 2, 5, 10 or more?

            There is no right number.

            Remember that people are in a hurry thus the shorted message, usually works better.  But many will argue that point.

            How much time do you want between each email sent – it does not always have to be the same.  In fact, if you vary day of week and time it might help you get more people opening your emails.

 

6/       How will you measure and track the results?

            Do you have a tool that tells you the email was opened?

            That a click was taken?

            That they unsubscribed?

            That they went to your webpage?

            That they called you?

That they became a customer or that they became a bigger customer and increased what they spend with you?

 

7/       What is your expected outcome/ROI?

            When the campaign is done, what is it your want to see?

            10 New customers?

            Sold x number of product Y?

            100 phone calls came in?

            100 forms were filled out?

            You invested x and your return in new sales was Y.

 

 

This is just a start but it does give you a framework to operate under.  Listen to the podcast, that will give you even more detail.  Click below:

 

http://coachmanny.com/tlg/019/

 

 

Get your email list working for you; build effective campaigns and generating more business.  It is one of your greatest assets to help you grow your company.

 

There are literally hundreds of thousands of financial planners in the world.  You meet them every where you go.  Yet, how many time planners have you meet in the last 30 days?  How many time planners have you met period?

How valuable is your time? 

It is actually more valuable than your money when you think about. it.

You see, time is a fixed amount. 

 

We all get the same amount, no matter how rich, good looking, smart or wise we are.

How we use our time – that is one of the major keys to success and happiness.
How are you doing using your time?

What can you do to make sure you use your time the best way possible?

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Targeted Lead Generation – your number one podcast on Prospecting and Lead Generation.

This weeks challenge:

 

How to use Youtube to generate more leads.

Listen and see the show notes:

http://coachmanny.com/tlg/018/

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Here are 8 ways you can start with today.

1/      Prioritize the things you have to do. 

Determine what is most important, then next important, then next and so forth. 

If you know what is most important you have a better chance of making time to get the right things done.

 

2/      Stop being busy and start being productive. 

If you ask the average person today they will tell you they are busy.  Yet if you ask them at the end of the day what they did, many are lost as to what it was.  If you can’t remember what you did, then you are busy not productive.

 

The dad came home and said, “I was so busy all day that I never did get to what you wanted me to do. 
I know it was important, but I was busy”.  The mom then asks, “Well, what did you do”?  The dad replies, “I was busy didn’t I tell you that.  Did this and that and the other.  I don’t know, but I can surely tell you I was busy”.

 

 

3/      Stop trying to do everything and start doing the most important things, right. 

Many people are busy throughout life getting everything done and then one day wake up and life is over.  Stop trying to do everything

If you don’t take time with your children now – you can bet they will not take time with you down the road.  Just listen to Harry Chapin – Cats in the Cradle.  Such a sad story.

https://youtu.be/54gNizQj3HY

 

 

4/      Get some help. 

No matter who you are, no matter how good you think you are, I can guarantee you that you
are doing things that you suck at.  Things that someone else can do so much better.  Step one, find a way to delegate things.

 

 

 

5/      Know what you really want in life. 

Define it, write it down, focus on it.  If you know what you want, all these things will line themselves up and you will spend your time in the right places.

 

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Ready for more? 

Simple Time Management for the Successful Sales Person

6 Easy to Implement Tips to Change Your Life so You Can Do So Much More

Only $9 – learn more.

http://thedecisioninstitute.com/?p=1792

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6/      Create a realistic schedule. 

You cannot do it all.If you have 8 hours, then schedule 6 and leave the other two for whatever comes up.

 

 

 

7/      Use your time effectively in the short term.

 What are you going to get done today, this week or this month.  What are the things you have to get done.  Whatare the most important things that have to get done.

 

8/      Use your time effectively in the long term.

 You have to ask, “are you spending the right amount of time with those you love?  Are you building the relationships you need to move forward with your life and business?  Are you investing your time in the things that will generate the highest pay off in the long run.

Make today the start of a better life for you.  Start right now and make the commitment to manage your time even better than you manage your money.

 

 

 

What is Coach Manny’s Inner Circle?

What if you had a way to take your game to the highest level?

Click the link and learn more:

 

http://coachmanny.com/coach-mannys-inner-circle/

 

 

 

 

 

 

 

 

The first step in outstanding leadership is Learning to Listen.

 

If you do not know how to “Shut up and Listen,” you will never be that outstanding leader. This is as plain and simple as it gets!   The great leaders all know how to stop talking and listen.  They know how to maintain their silence and allow someone else to speak.

 

In addition, they always remember that he who asks the questions controls the world. Ask more questions and listen, really listen to the answers.

 

Here are some simple tips for you.

 

1.      Be Genuinely interested:

A successful listener is genuinely interested in what the other person has to say. 

He/she is in the moment and it shows all over the listeners face and in the listeners actions. 

 

If you are doing 10 other things (phone, computer, cell phone, papers on desk, etc.), then you are not listening and the other person knows it. Who wants to talk to someone who is not genuinely interested?  I sure don’t!

 

 

2.      Listen with an open mind

Nothing worse than a person who has closed you out and stopped listening.  It shows on their face no matter how hard they try to hide it. 

 

When someone doesn’t like what you are saying most times they have stopped listening.

 

 

3.      Echo back:

Echo back means when you answer, use parts of what the other person has said in your response.

 

It makes them aware that you are really listening and you have taken the time to make what they are talking about part of you.

 

 

4.      Stop trying to fill the Silence:

Become comfortable with silence. 

It is a time to reflect. 

 

Everyone is not operating at the speed you are, maybe they are using the silence to think.  We are so afraid of silence – stop, it is OK to be silent.

 

 

5.      Eye contract:

Are you looking at the person who is talking, or are you looking everywhere else?  Are you looking at the other person or at your phone, your notebook, out the window?

 

6.      Don’t get the I can’t wait to answer – itchy pants syndrome

You know this person, the one who already has the answers.  The one that has stopped listening and just wants to jump up and give you answers, now.  In other words, don’t think about what you are going to say until the other person is done talking, this thinking takes you out of listening mode.  That’s why you should take notes.

 

 

7.      Never Cut them off or interrupt them.

Ever try to talk to someone and every time you breathe they start talking.  Or right in the middle of your sentence they start talking.  Shut up and listen.  Be quiet.

 

 

8.      You think to fast, so concentrate.

According to The international Listening Association (www.listen.org) we listen at 125-250 words per minute, but think at 1000-3000 words per minute. So you really have to concentrate too listen effectively.

 

 

9.      Listen to understand

Bottom line, you are listening to understand, not respond.  Unfortunately, most of us listen to respond and thus we are always thinking about our response.  We miss much of what we should be listening for.

 

 

10.     Ask more questions

Instead of commenting, analysis and fixing.  Ask for questions.  Let the person talk more. 

Many times if a person can talk a bit more they find many of the answers themselves. 

 

It also helps you understand better.  Bottom line is, he who asks the questions, controls the conversation.

 

 

The first step in outstanding leadership is Learning to Listen. These are only 10 tips.  There are many more.  Point is, make it a priority to learn how to listen better.  It will take you form excellent to outstanding.

 

Ready to take your game to the next level?

Please check out this link on Coach Mannys Inner Circle.

http://coachmanny.com/coach-mannys-inner-circle/ 

 

 

10 Keys to Success in Your Life

 

1/       You have to control your time.

            When you control your time, you control your day.

            Don’t let any else have control over your day.

            Set your plan and execute it.

            Unless it is “REALLY” an emergency, it can wait.

 

2/       You have to take control of your money.

            Give, save and manage your cash.

            Give 10% away.

            Save 10%.

            Live on 50% – spend that for what you must have.

            The other 30% – use for the things you really want in life.

            Then if anything happens, you can actually live on 50% less.

 

3/       You have to spend time with God every day.

            No compromise.

            No being too busy.

            Take time every day to be thankful, to reflect and to enjoy all you have.

            Say a prayer.

            Help someone who may never be able to return the favor.

            Live God’s way – you will be amazed.

 

4/       You have to plan your day, schedule it and execute the plan.

            Simple process.

            The night before – this what I am going to do tomorrow.

            This is what my day looks like, scheduled.

            Then all you have to do is follow the plan.

            End of discussion.

            Never said it was easy.

 

5/       You have to have goals.

            Long-term – where are you planning on being in 25 years.

            Yes, I said 25 years.  That way you always are looking to the future.

            Even if you are 60 – look out 25 years and amaze yourself and the world.

            Mid-term -3-5 years.

            Short-term – 1 year.

            Today – 3 things you will do today.

 

6/       You have to take action.

            Stop talking about it.

            Stop thinking about it.

            What are 3 things you can do today that will take you to where you want to be.  Then do them.

 

7/       You have to take care of your health.

            If you don’t, all the rest really do not matter.

            You don’t have to have a 6 pack, but do you need to be healthy.

Exercise every day – yes you have time.  If you have a heart attack and you survive, you will find time to walk.  So find the time now.

            You are no good to yourself or your family if you don’t do this.

            Stop thinking about it, today.

 

8/       You have to take time for your family.

            Just listen to the old song by Harry Chapin.

            Cats in the Cradle.

            https://www.youtube.com/watch?v=etundhQa724

            Need I say more?

 

9/       You have to have a mentor(s).

            Someone who has done what you want to do.

            Someone to look up to.

            They can be older or younger.

            You can have more than one.

            You can know them or just study their stuff.

            But who do you want to be when you grow up.

            As you grow, you may change who they are.

            But always have a mentor.

 

10/    You have to hang out with the right people.

            You are the sum of the 5 people you spend the most time with.

            Who are they?

            Are they challenging you?

            Are they making you step up?

            Are you being the best you can be because you hang out with them?

 

There you have it – ten keys to success.

Follow them and you will be amazed.

 

Now, if you are in Coach Manny’s Inner Circle, then you can be watching the videos that go with these starting with number one today.  Just go to the Inner Circle Private Group page and click on the link.

 

If you are not in the circle, check it out and get in now.

http://coachmanny.com/coach-mannys-inner-circle/

 

Coach Manny’s Inner Circle – helping people to build their top line.