Are you using your email list the most effective way you can?

Are you treating it as an asset?

Are you looking for a ROI from the list?

Are you building the list?

Is your list any good for what you are going after?

                                                                                                                           

Well, you should be looking at all these factors.

 

Today your email list is the gold in your marketing process and in creating more business from both your existing customers and your prospects.  But to make the best use of the list, you need to develop marketing campaigns that create the results you want.

 

Today I want to share a basic way for you to start making this happen in your business.

 

1/       First we have to ask the question: What is an email campaign?

In its simplest form, an email campaign is a group of emails that get sent to certain people on your email list (or all of them) over a period of time.   Can be 2 to 200 emails or even more.  That moves them to some action or result.

 

2/       Determine what you want to accomplish with this campaign?

            Do you want to educate the recipient on something?

            Do you want them to take some action – buy a product, look at a service, go to a website/landing page?   

            Do you want to create visibility of who you are and what you do?

 

3/       Who are you going to sent this email to?

            Everyone on your list – that is simple and easy, but not always the best.

            To a certain group of customers or prospects?

            To people who have done certain things with you in the past?

            Even to a cold list of new people.

 

4/       What will the theme of the emails be?

            What are you going to use to tie the emails together for the reader?

            Get them to open the emails?

            Are they all going to be about education in a product or service?

            Are they going to be about a special or a limited offer.

 

****Watch the Facebook Live Session:  https://www.facebook.com/manny.nowak/videos/10211172524842004/

5/       How many emails in the campaign and at what duration are they sent?

            Are you going to send 2, 5, 10 or more?

            There is no right number.

            Remember that people are in a hurry thus the shorted message, usually works better.  But many will argue that point.

            How much time do you want between each email sent – it does not always have to be the same.  In fact, if you vary day of week and time it might help you get more people opening your emails.

 

6/       How will you measure and track the results?

            Do you have a tool that tells you the email was opened?

            That a click was taken?

            That they unsubscribed?

            That they went to your webpage?

            That they called you?

That they became a customer or that they became a bigger customer and increased what they spend with you?

 

7/       What is your expected outcome/ROI?

            When the campaign is done, what is it your want to see?

            10 New customers?

            Sold x number of product Y?

            100 phone calls came in?

            100 forms were filled out?

            You invested x and your return in new sales was Y.

 

 

This is just a start but it does give you a framework to operate under.  Listen to the podcast, that will give you even more detail.  Click below:

 

http://coachmanny.com/tlg/019/

 

 

Get your email list working for you; build effective campaigns and generating more business.  It is one of your greatest assets to help you grow your company.