Increasing Sales – Dominating Your Market

 

People say, “You can’t get rich saving money.”

 

I say, “You cannot build your business through saving money – you have to build it by increasing sales.”

 

To build a successful business you have to increase sales every year.

 

To build a great business you have to generate a greater amount of business every year.

 

So what are you doing to make it happen for you and your business?

 

Here are 3 simple ways to make a dramatic difference in your business:

 

  1. Focus on what you do well.

  • Find the things you do better than anyone else and then do more of them.
  • Find the things you sell well, the products you have that are so much better when you add your sales team to them.
  • Stop trying to perform services that you don’t excel at.
  • Become unique and dominate the market.

 

A company was in the business of making appointments for people, writing articles, consulting, making calls and building content.  Then one day the CEO said, “Stop! What do we do better than anyone else? We excel at appointment setting. We do it so well that we are going to dump everything else and focus entirely on that. Yes, it will take some revenue away in the short term, but we will make it up.”

 

Today, they are one of the fastest growing companies out there – setting appointments.

 

 

2.         Set goals for your sales and exceed them. Then, take it further:

  • Set them higher than you think and then blow them away.
  • You know what it takes –now all you have to do is execute the plan.

 

Goals are meant to be broken.  They are the steps before the pinnacle, not the pinnacle itself.

 

Take for example, Jim. Jim was really having a problem generating sales.  He had his goals, but usually he did not achieve them.  The company was OK with this because most people in the company never made their sales goals. 

 

            Then a new sales director came in and on day one he set a new platform:

Quarter 1, you don’t reach your goals, we cut your commission 25% of each sale.

            Quarter 2, you don’t reach your goals, we cut you commission another 25%.

Month 3, you don’t reach your goals, we cut you.

 

An amazing thing happened – once challenged to step up, Jim exceeded his goals every month. 

 

If you are not setting and exceeding sales goals, start today.

 

 

3.         Work harder than anyone else.

  • Stop hesitating and holding yourself back.
  • Let people know who you are – get out there physically, on the phone and on electronic media.
  • Let people know you are there – show up and be there.
  • Let people know what you have and why it is better than anyone else’s.

 

            “The early bird catches the worm.”

 

I was telling my 10 year-old granddaughter this old saying the other day and she had never heard it and asked me what it meant. So I explained it to her this simply way: The early bird is the first on the scene, the one who gets out there before anyone else.  While everyone else is waking up and thinking about stuff, the early bird has already gotten the worm and is moving on to the next thing.

 

            Amazing. Stop thinking too much and start taking action.

 

So there you have 3 ways to improve your sales. 

 

Please join us this Friday for more information on our weekly free Google Hangout.  Click here to register today.

 

Now go and focus on what you are best at.

Set high goals and exceed them.

And work harder than anyone else.

 

Need some help with some of those excuses?  Remember that consistency, persistence and self-discipline help you get there.

 

Read my new book – “What is your excuse?” available on Amazon for only $5.99.

Click here.