Are your emails getting opened?

Are your emails creating action on the part of the reader?

The action you want?

Or are they simple getting deleted?

 

There are two key pieces that will make an email work for you or for anyone.

 

One is the subject line.

 

Two is the call to action.

 

No matter what the reason for an email is, these two factors are the key ingredients in a successful email.  Period.

Emails that you send to someone one on one.

Or emails that you mass market.

These two pieces will either get you results, or get you frustration.

 

Today, let’s take a look at each and see how they fit.

 

First, let’s talk about the subject line.

 

Stop the scrolling – as I heard Tom Antion say in a seminar the other day.

A great subject line will stop a person from scrolling down the list of emails, stop, and actually open the email up and read it.

 

How much time, effort, thought and energy do you put into the subject line?

How many times is it boring, dull and simply not something that anyone is going to open?

If you send your boss an email, he/she might not even open it.

If you send out a mailer to your list, if the subject doesn’t get them, the email will never even get opened.

 

So, get creative.

Be bold.

Be different.

 

Instead of “Tips to Increase Sales.”

Say, “3 Tips to Double Your Sales.”

 

Instead of “Follow up on our meeting.”

Say, “I heard you and I am climbing the mountain.”

 

Which one would you rather open?

 

Instead of the original title I had for this email, “How is Email Working For YOU?”

 

If you are reading this, you see the title got changed to

“How To Get Your Emails Opened and Spark Some Action.”

 

The fact that you opened this says it all.

 

What I want to reinforce is this, “stop holding back and doing things the way they always were done.”

Get bold, different and creative.

 

You want your email opened, so create a subject with something I will open.

 

 

Point two:

Call to action.

What do you want the person to do who reads your email?

 

Do they know what you want them to do?

 

Is it simple and easy to do?

 

Have you made it something they want to do?

 

Have you got them excited and interested?

 

I want you to click this link and sign up for my boot camp.

Why?

 

Because what you read here today is just the tip of what you will get if you attend.

What I just gave you is powerful stuff, but if you come to the boot camp, you will get 20 hours of this. 

 

What could that do for you and your business?

 

Are you really ready to take your business to the next level – or are you just playing around?

Think about it.

Maybe…

Come on.

These two tips alone will take you to greater success.

Now, click here and get to the boot camp because it is 20 hours of this gold dust.

 

Get it.

 

Make it so your reader wants to do it.

Make it so your reader has to do it in order to be happy.

 

Make it easy.

Make it a must.

 

Come on, 20 hours of this for $97 dollars– you know you got to be there.

Click here.

 

 

Do you get it?

Email success requires two things.

Getting the reader to open the email and then getting them to take some action.

Have I succeeded?

Click here to sign up today.

 

Then email me and tell me, “You got me Manny.”

I look forward to seeing you at the boot camp.

Click here to sign up today, right now.