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The Decision Institute – Coach Manny Nowak

Sales and Leadership Development

What does it take to make your business successful?

Why do some businesses take off and others just go on without growth or worse, go away?


What does it take to make your business successful in the business world today?


Today, I will share what I believe to be the “Top 5.”



1/        Target Market – you must understand your customer.  Who are you going after with the product/service you supply?


So many businesses think everyone is their customer.


Perhaps everyone could potentially buy your product, but you do not have the time or resources to market to everyone.

Pick a niche and go after that and let the rest come if they choose to do so.


If you look at successful companies, many times, you will be amazed at the tightly defined niche they go after and the great success they experience.



2/        A Written Plan with priorities – you must have a roadmap on how you will get where you are going.

You must know how, when and where you are going to do things.

So many small business owners I know have it all in their heads.

It will never get you where you really want to go.

Plus, most people have no sense of priority.

What are the highest playback items I must focus on?


It need not be a complex plan; in fact, I recommend very simple 2-3 pages.

Make sure you define:

What you are selling.

To whom you are selling.

How you are selling.

How you are servicing.

How and when you are going to get paid.

And the most important priorities to close business.



3/        Money/Financial Backing

Don’t run out of money, because when you do, you are done.

This is regardless of how passionate you are or how good your product/service is.

The worse thing is that it usually happens when the process just starts to take off.

A good friend of mine once gave me a great tip, which I always follow when helping organizations deal with cash issues.

“Whatever you think you need, double it.” 

Then, go get the financing.  Better to ask for too much than not enough.


One option for financing is a company like Fundera.  They help small business owners get the funding they need by offering a variety of loan options.” 



Always have money in hand and access to additional funds when you need them.

Do not wait until you need it to ask for money – few will give it to you when you are on the fall.

Build those relationships and connections every day.

Get a line and use it, pay it off, and keep it current.



4/        Sales and Marketing

You have to know how to sell or have a trusted partner who does.

Today, you have to understand social media and you have to get involved with it.

You must know how to generate leads.


Get my book on Targeted Lead Generation for only 99 cents.  Over 40 lead generation techniques are explained.

Click here.


You must have a follow-up process and have an effective CRM system to help you track prospects.

You have to know how to close.

Business is built and grown on the top line.

You cannot build a business by saving money.

Selling is a skill; it is worth every penny you pay for the good stuff.



5/        Relationships

You cannot do it without others, no matter how good you think you are.

You must have and build relationships with vendors, prospects, and others in the business world.

You have to know whom to go to when you need something.

You have to have people you can trust.

You must have a coach and a mastermind group.

You need strong personal relationships, both inside and outside your organization.

Never guess, instead, build relationships that will help you today, tomorrow and when you become big.



There you have it.

Some of you will argue, what about this or what about that.


These are what my years of coaching have taught me are the keys.  I simply want to share them with you because I know they work.


To learn more.

Watch what super coaching can do for you - click here.


Why Does the CEO/Owner Need A Coach?

Posted by Manny on January 9, 2017
Posted in Leadership  | Tagged With: , , ,



I am the CEO of the company; I know what I need.


I have been doing this for so many years, and the best people surround me.


What could a coach do for me? I made it all the way to the top without one.


All good, typical questions asked by the people at the top of organizations, yet none of these are on target about what makes them a successful CEO.4-up-selling-coaching


As the owner/CEO of a company, you need a coach because you need someone whom you can talk to who does not have skin in the game.

Someone who can give it to you straight.

Someone that no matter how smart, tough, or good you are, will give you an honest answer.


Today, let’s explore 3 major reasons why, as the top person in the organization, you need a coach.


1/        You have no peers in the company.

            When you were the VP, you had other VPs you could talk to.  People at your level who would give you answers.

            Almost everyone in an organization has some people at their level they can talk to.  People who don’t report or work for them.

            As the CEO, you are an island. 

            As the CEO, everyone works for you.

            Even those who are very honest, face a risk when giving it back to you.


            Even those who have told you the straight answer in the past might hesitate now that you are top dog.

            Without peer solutions, you could miss great answers.


            When you had peers, and you came up with something way out, they would tell you so.  Honestly, you still might not have listened, but the feedback was there.


Who would tell the CEO that what they are talking about sucks?

 Coach_Manny (1)

2/        Everyone else in the organization risks their job when talking with you.

            Today, no matter whom you talk to within the organization, they have skin in the game.

            They might have been your best friend at one point, but now that you are the CEO, you are the CEO first.

            People give you the answers you want to hear.

            People want to please you; you are the boss.

            People have no recourse if they make you angry.


            Thus, you miss a great deal because people do not give you what you need.


            Who would risk their job by telling the CEO – “that will never work,”  or “it is a crazy idea?”

            A coach would.

            And feedback helps you become even better.


3/        Just by talking to someone else and getting it out in conversation will many times give you the answer you need.


            When you run things by people.

            When you talk things out.manny

            You learn a great deal, and you develop a super solution.


            Many CEOs I work with just want me to listen so they can hear the idea coming out of their mouth, and that helps them become so much better.


            They want honest feedback.

            They are used to getting pushed back from others, but now find they have none because they made it to home plate.


            However, a coach will call them to carpet like no one else will.




The best corporations today, run by the best CEOs, have a coach.


I have seen several companies for who, after they hire a new CEO or promote them, the first order of business is, “here is a list of coaches, find the best one for you.”


If you want to be the best CEO, then get yourself a coach.


Want to learn more?

Watch this video on what super coaching can do for you.

Click here


Or set up a session with me.

Click here to schedule a free 30-minute session.