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The Decision Institute – Coach Manny Nowak

Sales and Leadership Development

German philosopher Frederick Nietzsche once said, ‘He who has a why can endure any how.’

 

You have goals – and they look great.

 

You have the tasks to accomplish those goals laid out – and they look like they will do the job.

 

You have the accountability system in place to keep you on track and correct you if you need it.

 

But do you have the “WHY?”

 

Why are you doing this? What is your driving force that gets you up each day and makes you push far beyond the norm?  What pumps you up, motivates you, excites you, drives you?

 

Do you often wonder why some people accomplish such great things, while others do very well, but not at the same level?

 

Because, you see, those who really excel have a definite, powerful “WHY.”

 

They don’t just know what they want or how to get it – they know why they want it.

They know exactly why they are chasing their dream,  and that is the key we want to talk about today.

 

Do you know your why?

 

As I was thinking about this the other day, I was inspired to write this article and focus myself on my current why.

 

Please take a moment right now and focus back on the great things you have done in your life (yes, all of us have done great things – just take a moment and think about it).

 

When you take a moment to consider these actions, you might be amazed at what you have been able to accomplish. It might inspire you to focus on developing your why for where you are going right now, or it might force you to stop, change directions and alter your focus.

 

I looked back in my own life to three significant whys and what they did for me.

 

1/        Why did I make it through USMC boot camp and graduate?

            Not how, but why.

            The how was simple, I did what I was told, when I was told and never gave up.  That is all good, but it was not enough, I needed a why.

            The why was because I wanted to wear that uniform and stand proud as one of the few and proud, the elite group, USMC.  That is what made it happen: the why.

 

2/        Why did I make it though college with honors when I had barely made it out of high school?

            I had the goal.

            I knew what I needed to do.

            I had an accountability system.

            But what was the why, the real reason?

            The why was because I was determined not to have to work in a factory and be told what, when and how.  The why was not having to hate my job like my mom had.

            That was the why that made it happen.

 

3/        Why did I build my own business?

            Freedom – yes.

            Wanting to work for myself – yes.

            Wanting to build something – yes.

            But the why was because I wanted no limit on how much I could earn and what I could do.  I want to go for the gold.

 

Now I could have done all those things well, but instead, because I had a why, I excelled at them.

 

Find your why, and you too will be unstoppable.

 

Learn more about how to make that happen for you.

Watch these 18 minutes of inspiration, and find your why.

 

“The trouble with most of us is that we make happiness our goal instead of aiming at something higher, loftier and nobler” – Billy Graham.

 

Self imposed limits keep us  in a box – thus our goals are limited to the size of the box.

 

The trouble with goals is that we think about them and then we get back to work.

 

In 2017, there is a simple process.

 

Goals:

Where and what is it you want to do?

What is the outcome you want to accomplish?

Find it and write it down. 

Write it down. 

Write it down. 

Now go and write it down. 

 

Gold:

What is gold for you? 

It is different for each of us. 

To the Olympic Athlete, the only gold is the Gold Medal. 

For the college senior, gold is the diploma. 

For the person in debt, gold is being completely out of debt. 

For the hungry person, gold is just some food. 

What is gold for you?

If you have a goal without gold, you are not going to have an easy time getting there.

What is the gold in the goal for you?

Find it, write it, own it and make it your own.

It will drive you.

Coach_Manny (1) 

Go for it:

Stop hesitating.

Stop procrastinating.

Stop thinking about it. 

This year simply go for it.

Once you have a goal and you know the gold, the rest is just hard work – you all already know how to do that part.

 

This week I want you work on your goals for next year.  I mean I want you to get serious and really think about them.  What is is going to make this year different for you. Think about it, what can you come up with?  Are you still at the same place you were last year, or just a little bit further?  How do you expect to be any place better a year from now?  If you are not growing, then you are shrinking.  Get up and get rolling – today – now.

 

Define a goal.  Define what the gold is in it for you.  Make sure it is a gold medal for you.  Make sure it is an outcome that you want to go for.  Make sure you have passion.  Make sure you get excited.  How else are you going to take ownership of the goal?  Without your ownership, it is not going to happen.  You have to know why and the why has to be in you, part of you, get you excited.

 

Example 1:

Well Manny, my goal is to increase sales by 20% in 2017. 

Why?

 Da, da, da. 

But how excited are you?

Excited?

Are you kidding me. 

But I think maybe, just possibility we can do it. 

I think I am excited. 

Can’t  you tell.

No I can’t.

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Order your copy today – just click this picture.

 

Example 2:

Manny our goals is to take our sales up 20% because -

By doing that we are going to be able to move into our new offices.

By doing that we are going to be able to pay our credit line down.

By doing that I am going to get a huge bonus.

By doing that we will become the 3rd top company in the region.

By doing so I will be able to hire the help we need to grow even more the following year.

By doing so I will be able to take my children to Disney – yes.

 

What is your gold – how can you go for something if you don’t have gold?

 

All I am trying to tell you is that for goals to work, you have to really own them.  Think about the things in your life that have worked.  Think about your commitment and ownership of them.  Do you think they would ever have worked with out there being some gold at the end.

 

Do 2-3 goals for next year in each of the 5 areas of your life:

Business

Home

Faith

Financial

Family

Personal.

 

 

Do it this week – do it today.  But please do it.

 

 

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How are you going to make sure the coming year is your best ever year so far?

 

What are you going to do differently?

 

Do you understand that a plan in your head is just that – a plan in your head?

If you don’t write it down, the chances of it ever happening are zero.

I have dealt with too many people with great plans in their head, but they missed out on doing very much.

Make sure that this coming year – you go for gold and stop settling for silver.

Too many people settle for silver and really never get past bronze.

 

How do you build that roadmap for next year?

 

Let’s take a look at one example of how you start to make it happen for you.

 

You start with goals:

Let’s define one:

To take my sales to over x dollars in the next 12 months.

 

Now, goals are great.

They are the way we have to start.

They are necessary.

But, they are just the starting point. 

You can think of them as the starting line in the race.

But if you don’t run, and if you don’t run faster than everyone else, you will never win the race.

You do want to win the race – don’t you?

 

So what is next?

Next you have to define the tasks you need to do in order to accomplish that goal.

What do you have to do to win the race?

 

Here are some examples to go with this goal as a starting point.

 

1/        Attend 10 networking events a month.

2/        Send out one email to my list every week.

3/        Add 200 names a month to my email list.

4/        Have 3 one on one meetings every week.

5/        Post on social media twice a day.

6/        Send out 20 post cards a week to prospects.

7/        Make 4 hours a week of cold calls.

Etc.

 

Now you can see it starting to come together.

You have a goal, which is getting your sales to a certain number.

You have the measureable tasks that you need to define to get you there.

 

What is next?

Making it happen.

 

Also, you need to define another 2-4 goals for the next 12 months, the same way.

You should have 3-5 business goals and 1-2 personal goals every year.

 

Once you have done this; set it in stone and then make it happen.

Accept nothing less.

Expect nothing less.

 

There is one final, tiny piece that you will need.  You need to get yourself an accountability partner who will keep you on track.  No, you can’t do it yourself, no matter how good you are.

 

Much success to you over the next year.

Are you looking for the keys to the castle?

The way to take your Business to the next level?

The way to create a more successful and growing business?

 

These 12 keys are what I have learned will help you drive success in your business.

 

This is the process that I have used to help my clients build super companies.  It is a set of rules, technics and tools that I learned from some of the best and most successful business owners out there.  Those who do it so well and so successful.

 

Most successful businesses I have worked with live by them.

 

So today I just want to share an overview of them with you.  Then as the months go on, we will share additional insight into each one.

 

If you have any input or comments on these or others, please share them with me.  I will be putting this all together in a new book to be released either later this year or early 2015.  Maybe when I am done there will be 15 or 20, but for now, these are 12 keys that are critical.  They are in no particular order.

 

Love them or leave them, but they do work.

 

 

1/        Selling is the most important thing you do.

Close some business.

Forget all the rest until you get this piece working.

You don’t need that nice office, those beautiful business cards, or even great systems, you need sales.

If you don’t close business you don’t survive – it is that simple.

All you need to start is a business card, a phone, an idea and lots of drive.

 

2/        To build great amounts of business, you need marketing.

If you want to build a company that makes money.

Then you have to support your selling with marketing.

You have to generate the leads.

You have to start getting the phone to ring.

You have to get people to take action on the web.

 

3/        Delegate or die doing everything.

Determine what you are good at and what you are not good at.

Delegate what you don’t to well to someone else.

Get an assistant, a right hand person.

Surround yourself with people who are better, sharper and have greater potential than you do and lead them to success.

 

4/        Set goals, have a plan and Aim high

If you don’t know where you are going, you will definitely not get there.

If you aim high and you only get ½ way there you will still succeed.

And measure where you have gone.

 

5/        Get a CRM system and use it

You cannot track, manage or build a successful business without a CRM system.  And you are crazy if you try.

Excel and Outlook are great products, but they are not a CRM system.

Yes, you need it.

 

6/        Network and build relationships

Most of your business in most small organizations comes from relationships.

If you can’t network – learn.

If you are shy, get over it.

If you don’t have time, make it.

 

7/        Forget about going back

Stop thinking you can just go back if this fails.

Burn the ships.

There is no going back.

You have to make it work.

Either commit or forget it.

 

8/        Cash is.

Everything, anything and the only thing.

If you don’t have it, you are done.

Double the estimate you think you need

Double the expenses you think you will have

Cut the revenue projection in half

You have to have cash, which means you have to be making money.

No profit, no cash, no business – remember it and live it.

 

9/        Time if the only thing more critical to manage than cash.

Be proactive and not reactive

No one else controls you time.

You can create great things if you get this one under control.

Otherwise you will be working 16 hours a day and going crazy.

 

10/     Get some advisors and listen to them.

Get a coach.

Get a number of mentors.

Get a board of advisors.

And listen to them.

Spend time, money and energy on self-development.

No one can do it himself or herself.

 

11/     Lead The Way

Walk the walk.

Be tough when you have to be.

Be firm when you need to be.

Be fair, always.

Make decisions, now.

 

12/     Share the wealth

The greatest success comes to those who share

A little of a lot is more than a lot of a little, I don’t know who said it.

But wow is it ever true.

Share because you didn’t do it yourself.

 

 

There you have it, now go do it.