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The Decision Institute – Coach Manny Nowak

Sales and Leadership Development

I grew up as a computer programmer. In the 80’s and 90’s, programmers’ function was the automation of manual processes.  We focused on how to get more done, better, faster and cheaper. 

But as I look at the sales and marketing automation process in most small to medium firms, I still don’t see this process happening at the rate it could. 

We have all kinds of reports that can tell you every thing you need to know, but they only work if the data is inputted.  We already had those reports in the 90s. In fact, my partners and I developed them for many large companies. 

 

 

I see people trying to manage email, prospects and marketing campaigns manually.  I see people trying to do social media, one post at a time, when they have time.

 

Today, a small/medium business can accomplish amazing things through marketing automation.

 

At the center of this additional accomplishment through automation is CRM (Customer Relationship Management) software, social medial and email lists.

 

Today I want to look at these 3 areas that you as a business owner/CEO/Sales Executive need to look at for automation and focus.  Combined correctly, these three will help your business excel and help you reach that level of sales that you want and know your company can achieve.

 

1/       Social Media

            Visibility

            Massive Posting

            Anyone who tells you that you can post 1-2 times a week, or even 1-2 times a day, and get results needs to think again.

            The social media window that allows someone to see your post runs at such a high speed that if you are not consistently putting stuff out there, no one will ever notice you or know who you are.

            Yes, this is where automation comes in.  Using a tool such as HootSuite, you can now set up posts for the entire day, week or even month.  You can set them to update 5-10 platforms, 8-10 times a day.  You do the math.

            Think, what happens when you post 50-100 times a day?  People begin to notice you. They see you everywhere, on all different platforms., and they will begin to check you out.

 

2/       Web Landing Pages.

            You need to build your email list, and you need to get prospects onto your list.  Sending them to your website will not do it.

            You need a landing page (a special page that is set up just for the offer) with an offer that people want.

            It can be:

                        A white paper you wrote about something your firm does or has done.

                        It can be a check list or “how to.”

                        It can be an ebook.

                        It can be a free gift that solves a problem or answers a question.   Something they want.

 

            Then, push this using social media on a regular basis.  Post about the offer.  Perhaps do some advertising on Facebook.  Get people to go to the page and give you their email.

 

3/       Email Campaigns

            Your email list is one of your greatest assets. Make sure you understand and take care of it that way.

 

            Once you populate the list with qualified people, you need to send them email.  Nothing is worse than working to get someone’s email on your list, but then failing to do anything with that opportunity.  As my friend Michele Scism said in an interview with me the other week, “once you get on my list, I am going to email you.”

 

            Educate them.

            Inform them.

            Make them offers.

            Segregate them by what actions they take and what they look at.

 

            All this can and should be done through automation, through campaigns, through the tools at your disposal.

            Email them again and again – keep them on your list.

 

            Never let them wonder about what happened to that list they subscribed to.  Yes, some will likely unsubscribe, but they were not buyers anyway.  Stop worrying about those that unsubscribe and start focusing on those that do open your messages and then act.  They are the buyers.

 

Wow!  This sales and marketing automation is amazing stuff – isn’t it?

 

If you are not yet using automation to its full potential, you need to check it out.

 

Want to learn more?

Let’s talk.

Set up a 15-30 minute call with me, and let’s learn about you, your organization and how sales and marketing automation can help you.

Just click the link below.

 

http://www.meetme.so/coachmannynowak

How have you done with the hiring of sales people?   
Let’s look at some simple stories.

When I finally hired a sales rep, after much discussion
and hesitation, they produced nothing.  They talked a
great game, but when it came to the end results, they were a zero.

I hate my sales rep; they keep talking about the business
they are going to bring in, but they bring in nothing.  I
know I should fire the rep, but what if they are just about
to close the “big deal” any time now?

The last time I hired a rep, they did absolutely nothing.  
I hired them to sell and they were looking to me for direction.  
Isn’t that what I hired them for in the first place?

Wow, three stories that I know many of you can relate to on
both sides.  Why is it that so many mistakes are made in the
hiring of effective sales reps?

Well, first of all, setting expectations for your new sales
person prior to them ever accepting the job is probably the
most critical item you need to address. If you have finally
come to the decision to hire a sales person, a sales manager
or a sales director, then take the time, effort and energy to
define your expectations and put them all down in writing.  If you are
the one being hired, then make sure your prospective employer
does this for you.

As a sales consultant, I keep running into the same story:
“I hired a new sales person, full time and they have now been
with me for 6 weeks and I do not see those great results I was
expecting.”

Well, what did you expect?
    Did you communicate those expectations to your new
    sales person?
    Did you tell them what you expected them to achieve
    and in what time frame?  
    Did you define what you expected, and when, in detail?
    Did you write it down and did you both sign it?

Do you know the answers to the following questions and did you
communicate this to your rep?
    What is your sales cycle?
    Do you know how long it takes to sell your product
    or service?
    Do you know the process involved in successfully
    selling your product?

Let’s look at some expectations of a new sales person.  
First, it is critical to put together a list of all the tasks
you expect this person to do.  This needs to be detailed, such as:
·     Attend all local chamber events, and other networking
      events
·    Make 20 cold calls a day
·    Turn in a written sales report weekly in this format,
     with this data.
·    Be in the office, for X days and hours
·    You can work at home when and under what conditions
·    Put all sales data into your sales management system
     within 24 hours
·    Attend the following tradeshows each year
·    Go on 10 appointments a week
·    Visit existing customers every quarter
·    Call existing customers every month
·    Define suspects, prospects and hot prospects

And this is just a start.

The next step is to define and communicate the sales process
for your industry.  Even if you are hiring an industry-experienced
person, all companies have their own way of operating, so define what
yours is.
Look at these items:
·    Where and how do I meet contacts, at tradeshows, networking
     events or cold calling?
·    Once met, what is the next step – send some information to
     the person?
·    When do I do follow up calls?
·    How soon after meeting a person should I be expected to
     get an appointment?
·    What do I do at the appointment? Show your process.
.    What tools do I use?
.    What is the expected results on the first call, do I go for a close?
     Or do I go for a second appointment to learn more?
·    Close the deal – when and how?

What are the close rates for your industry and what do you expect this
person to do?  For every appointment you go on, you should get a
second appointment what percentage of the time?

For every second appointment you go on, you should close how many?
How many appointments does it take to get one new customer?

Layout what you expect.  During the first year, or even better, a 2 year expectation process, laid out by quarter, monitored and updated very 30 days

Targets need to be defined.
    What are they suppose to go after?
        Example, all companies with 50 employees, a certain
        industry, or companies in a certain industry?
    Should they target a certain geographic area?
        The more you define and write down, the more effective
        the new sales person’s effort can be and the more you
        can expect to be done.

Status reporting is very critical.
    Sales people hate to do reports.  
        So please take the time and define what you want, when and how.
        Then get full commitment to it.
        However, make sure what you ask for is what you really need and
        what will really help in evaluation of effort.
        Then hold them to it.
        Do not let it slide.

This is just a small list of the things we look at when we help you to
develop a sales process.

Once developed, the new sales person has to read it, agree/modify it and
commit to it.  All this has to be done prior to you hiring the person.

Doing this will stop the biggest problems I see with small/medium
companies and their sales people.
    Owner: “I expected you to do this and produce this”.
    Sales Person: “I thought you expect something else”.
    Owner: “I don’t need someone doing that”.
    Sales Person: “I am not doing that”.

This is why so many sales people last less than 6 months in a new job.
Take the time in your organization to define exactly what you want
and what you expect.  Hiring the right sales person is so critical
to your success.  Take time and effort to do it right.

Looking for an edge? Could coaching be that edge?
Could coaching make you an even stronger leader?

Want to find out?

Two great options moving forward.

First, you should come to our great Sales and Marketing Boot Camp.

Two energized days of interaction, learning, building relationships.

All for only $97

Learnmore:

http://thedecisioninstitute.com/big-money-for-small-business-owners-bootcamp/

 

 

Second, if that doesn’t work for you – call me and let’s set that meeting up to learn more 856 358 4021 – or email  Manny@MannyNowak.com

 

 

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Everybody wants more sales.  More sales and more profit.  However, what are you doing actively to take your sales up, not just take them up, but double them?

 

Today, let’s take a look at one tool, channels.

 

I am going to share with you today three simple channels that could, if effectively implemented, create a tremendous increase in sales for you and your organization.  This is one of the keys of Business results coaching with Coach Manny Nowak.

 

Channels are one of the key elements that I help my clients with.  Furthermore, we will be doing a great session on these at the boot camp.  Build and work your channels with Marketing Automation.

 

Today I want to look at just 3 of them.

 

 

1/        Networking

            Get out there and start meeting people.  Build relationships.  This requires you to put yourself out there and meet new people.  It then requires you to follow up with those people and start to build a relationship.  Do a one on one meeting.  Put yourself out there, take a chance.  Most people are just like you, so fearing it.

 

If you feel this is a weak area for you, then get some help.  We will be spending a great deal of time at the boot camp teaching this.

 

 

2/        Start working on LinkedIn.

            This is a goldmine sitting right in front of you.  This is an unbelievable source of leads.  I like to look at it the same as going to a networking event, but instead of talking to people who are not really qualified, I can spend my time trying to connect with people I have qualified – the kind of people who buy what I sell.

 

            Come to our boot camp and you will start to learn a great deal about this channel from some of the best in the business.

 

            But I want to tell you right now to start by picking a number in this channel.  Maybe 10, 20, 50, or 100 people to try and connect with everyday.  Then get on LinkedIn and ask to connect.  Do it everyday.  Watch what happens as a result.  Remember what I taught about consistency.

 

 

3/        Start asking for referrals.

            How many of you out there fail to do this? How many of you are afraid?  How many of you think you are bothering your clients?  I ask my clients, very simply, the following questions.

            Do you like what I am doing for you?

            Do you like the work?

            Would you recommend me to someone?

            Could you tell me some people you know that might need what I do?

            Or, here is a list of 10 companies, do you have any connections?

 

            Or, back to LinkedIn, “I looked through your LinkedIn connections and found theses 5 people, could you connect me?”

 

            Ask.

 

            Again, great session dealing with this at the boot camp.

 

            Yes, you all do great work for people.  Why do you hesitate in asking for the referrals?

 

You would be amazed at how many channels you have.  A channel is just a method you have to get business.  A way to generate leads. 

 

But each time, you have to track how many leads you get and how many turn to business.  This will tell you the quality of the lead and how much more or less effort you should put into it.

 

I have just talked about 3 channels today.

 

However, just think of all the potential channels you have and could work.

 

First, define every single channel.

Make a list.

 

Then start working on figuring out how you are going to use them effectively.

 

We actually have some sheets that you can download.

Just go to this link.

 

And come to the boot camp to learn more.

We will be spending time on channels and helping you define them.

Including Mastermind time doing this.

 

Click here to learn more about this great event.  October 22 and 23.  Only $97.

“Most failure is simply due to the fact that we take the line of least persistence.”  Norman Vincent Peale

 

“Refuse to settle for anything less than everything God has for you.” Joyce Meyer

 

“No man is ever whipped until he quits – in his own mind.” Napoleon Hill

 

In everything you do in life, sports and business, it really
comes down to doing the basics.



When you are having a problem in a sport – the coach always
tells you to go back and work on the basics.

Practice the basics and then see what happens.

How come in sales, we always think we are way past that?

Let me ask you how much you practiced your skill last week?

Sales people are often offended when I mention practice.

Practice – are you kidding me? I have been doing this for
20 years.

Practice – do I look like a trainee?

Practice, me, what for? I am already great.

It is amazing how professional athletes practice more than they play.
In football they play 1 hour a week or less.  
In basketball, they might play 2 hours a week at most.

Do you know how much time professional football and basketball
players spend practicing?

Do you know how much time they spend on the basics?

Do you think that the two teams going to the Superbowl are not
going to be practicing all week?

So, what about you, when was the last time you practiced your
selling skills?

Start today and work on it for ½ hour every day, in the car, on the treadmill,
laying in bed – practice your selling skills.

You will be totally amazed by what happens and how much better you get.

Do you want to win the super bowl of sales or keep missing the playoffs?

Watch this video on today’s article – click here.

https://youtu.be/5aymokGqmOw

 

Some simple things to work on?


1.    Record yourself and then play it back.
       Do you really sound as good as you think?  
       Or have you become weak?
       How is your voice doing?
       How clear are you speaking?
       It sounds a whole lot different hearing yourself on a recorder.

2.    How well do you know your products?
       When was the last time you changed up your presentation –
       is it starting to sound like an old record?
       Add something new, change things around, practice and get it smooth.    

3.    How well do you know your competitors’ products?
       When was the last time you studied their stuff?
       Practice answering a question a client might ask.

4.    How is your listening?
       Take time and listen to some educational stuff or other people talking.
       Did you really get what they where saying?
       Take time and listen to your spouse.
       Take time and listen to your children.
       Practice understanding what was really said.

5.    Work with a partner.
       Let some else who is honest tell you how you are doing.
       Let them play the buyer.
       Would they buy from you?  
       Where do you need improvement?


These are just a few things that you can practice.
Remember that to be great in sports, music and most other things in life,
you need to practice – now apply that logic to selling.

I know you think you are that good.

And as I always say – it is very critical to be positive and have that great attitude.

However, just like in sports and entertainment – to stay on top you have
to practice.

If you want to stay on top in selling – then you better start practicing every day.

Could you use some help to get there?


Want to find out?
Come on out to our great event this October 22 and 23, 2015.

 

Marketing Automation Boot Camp

Right outside of Philadelphia, PA on on the Campus of Rowan University at the Marriott Hotel.

 

Two days of hands on, interactive training – all for only $97.

 

To learn more:

http://marketingautomationbootcamp.com

How Does Your Application Perform For Your End Users, And What Can You Do To Fix It Now?

So, you got your website or mobile application working like a charm.  Tested it out in your office.  It is great.

Spent a good amount of time, money and energy making sure they get people to take action.

You are ready to roll, right?

 

However, when you roll it out, the site or application is not performing exactly as anticipated.

Why are you not getting the results you know you should be?

 

You tested it and tested it on all kinds of mobile devices, and/or desktops and browsers.

You had all kinds of people come in and test it for you.       .

 

Yet, what is going on?

 

Surprise!

There is this one little key element that so many of us have not looked at.  One little thing -the networks that our users are working on

 

The website or application look and feel are great, but there may be some inefficiencies in the design itself; because the one thing you did not anticipate was that it was going to be running on a poor performing, high latency and low bandwidth connection. 

 

That the network was not always going to be a perfect WiFi or clean 4G with a strong signal.  Often, it could be a 3G or 2.5G EDGE network.  If you have users in remote areas of this country or any other country, you could be running on a very weak or highly overloaded network.

 

You have no control over where your users are.  You have no control over the networks they are on. Yet, you have to build your application with all of your end users in mind, and optimize if for all network conditions…especially the poorest one out there.

 

Now what you have is frustration and people leaving your site because they are not getting a speedy response rate. Hopefully they are not posting negative comments on the App Store or Google Play, or other social media like Twitter / Google+ / LinkedIn.

 

This is a powerful, yet amazingly little fact that so many of us have forgotten.  Remember how slow 56K dial-up was…that was not that long ago; however, seems the same…doesn’t it?

 

I never even considered it myself until I had a chance to talk with a key developer at HP, Todd DeCapua

This guy had just finished developing a tool that could show this to you.  He asked me to try it on my website and what I learned was truly amazing. 

In less than 30 seconds I submitted the request, and within 3 minutes I received a 25 page report that showed me how my end users were experiencing my site across 5 different network conditions, how I scored with an letter grade….and best of all how to remedy them or where to look to find solutions.

 

Even though I have no control over where the user is, I now know what could happen and I can build the site to work anywhere on any network connection for all of my users.

 

How many of you out there got a little shock on this one?  I know I did.  What I learned was that my site was slow on less than 4G networks.  In fact, on 2.5, it did not even run at all, it timed out.  Plus, the 4G I was running on was empty.  What happens when I get on a very busy 4G network?

 

How much control do you have over where your customer is?  None.

 

How many of you have been frustrated by poor application / website / mobile app response?

 

I have been in a number of retail stores and the response for their website, in their own store, is absolutely terrible.  How can that be?

 

I was in a retail store trying to use their website/app to bring up their coupon. The response was stone cold slow – almost no response whatsoever.  What was going on?  How can I be in your store and your website not work on my phone?  This really causes some frustration.  People walk out.  People get angry.  Even worse, people do not buy.

 

What happens when you don’t get the response you want – you leave.  End of story.

What happens when it happens again and again and again?

The site worked fine at home when I looked up the deal, but then I could not get it to work in their store.

 

Think of all the applications and websites we depend on to run our lives and what happens when they are not working right.  When I am lost and the navigation app/website is not working where I am.  I have been there.

 

So, you, as the seller,  if you are going to spend all that time, effort and energy on the site to make it super, then you have to spend time making sure the piece that you cannot control, you deal with in the best way you can.

 

To learn more about this great tool, here is the link: http://www.hp.com/go/NVFreemium

 

This report will tell you amazing stuff about your app/website.  Run your site through this link and learn all the things that you can do to eliminate or at least limit customer frustration.  Additionally, it is easy to use and easy to understand, even from the executive summary which tells me as a business person what the problem is., to the technical information that tells my developers what they need to do.

 

Please do not send out your website/app without testing the response on all kinds of networks.  Success will not happen if the person cannot get a response.  Remember: you have no control of where they are.

 

Run a test today, check out this application, and these capabilities everyone needs to see now.

 

Many thanks to HP Development expert Todd DeCapua for his great input.

 

To learn more about all those keys to success and to surround yourself with other great business owners and professionals.  Come to our October Marketing Automation Boot Camp.

Learn more click the link below:

www.MarketingAutomationBootCamp.com

 

“Power, the ability to control and influence circumstances.”  Dr. Myles Monroe

The amazing thing that happens when you sit down and do a one on one with someone is that you learn amazing stuff.  Stuff you never thought this person did, knew about or was in anyway involved in.  It is so great to learn about people.

 

I was having a one on one with a prospect the other day.  This person was in the construction business.  Custom cabinets.  Very nice and very high end stuff.  I was amazed at the product.  The amazing thing I learned from the one on one was that prior to doing this business, the person was an international banker who knew people and still had connections on 5 continents.  Did I need some help making a connection in China?  Did I need a referral in England?  I did not, but you might.

 

Don’t assume who someone is by what they are doing today. 

 

Don’t say, like so many people, “they can’t help me.” 

 

How do you know if someone can help you before you really spend some time with him or her and learn about him or her?  If you are into building relationships, then take time to do one on ones.  They are where the real power of building powerful relationships is.

 

 

One on one’s are the gold of follow up and relationship building.  They open up doors that you never thought could be opened.

 

So, the next step in continuing to follow up is to do a one on one meeting. 

 

For me, if I see someone on my list is opening and reading the newsletters over an extended period, then I am going to try and set up a one on one meeting.  This signals to me that they have an interest and I better see how I can help them.

 

If I go to LinkedIn and see a person has amazing connections that I want to meet, I am going to request a one on one with them.   If they are connected to the people I want to meet and want to work with, then I have to start the relationship with them.

 

A one on one is a key piece of follow up.  This is when you really start to get deep. 

 

This person is willing to given you an hour or so of their time to sit down and talk, so what are you going to do with that time?

 

 

First, make sure you have many questions ready to ask.  More questions than you could ever get to.  You never know if the person is quiet, or if the person is a talker.  If they are a talker, you will be fine, but if they are quiet, you could blow through a bunch of questions before they ever open up to you.

 

Next, make sure you do your research on the person.  Don’t ask questions that are so easy to find online.  This makes people think you have not done any homework.

 

Third, I suggest you make a list of people you both know.  Then talk about the ones you have a good relationship with.  However, make sure you let the other person lead.  You do not want to put your foot in your mouth by talking well about someone they do not like.  If they take the lead, you will stay in a safe area.

 

Next, make a list of people they are connected with that you might want to meet.  These are the people who you want to connect to.  If you don’t ask, then how will you ever get connected?  But, it is important to ask with grace and patience.  Don’t go forward pushing, go forward asking.

 

Don’t say, “so you know Joe, could you introduce me?”

 

Instead say, “so I see you know Joe, how long have you two known each other? 

Do you do work together?  Etc.” 

 

Keep asking.  You might be surprised by the response– “would you like me to introduce you?”  Yes, yes, yes.

 

Make sure that when you meet you make it your number one goal to listen. 

Then to learn. 

Then to help. 

 

If you move in this way, you will be amazed at what you can get out of the relationship.

 

It is amazing what you can learn if you do the one on one effectively.

 

It is not about what they do, it is about whom they know.

Let’s face it; most people will never want to buy what you sell.

However, they just might know many people that do and if you follow up and stay connected and build a lasting relationship, they might just introduce you to them.

 

I have gotten some of my greatest business simply because I followed up and in that follow up, I ask for a one on one meeting.

In that one on one meeting, I listened, took notes, and was really interested.

 

At some point, maybe not today, tomorrow next week or even next year.

But if I continue to stay connected, then at some point, this follow up will yield business.   That I can guarantee you.

 

Read more in our latest book: My Sales Follow Up Sucks.

Available on Kindle for only $2.99

Click here to order today:

MySalesFollowUpSucks_F_Front (1)

 

 

 

 

 

Success in generating revenue means building the bridge from talking about it, right to doing it. 

 

This is the key element that so many people simply do not achieve. There is this ravine between you and great success in your sales and marketing process. 

 

To get to success, you have to build a bridge to get to the other side.  Marketing automation is the tool that will help you get there, no matter whether you are a profit or non-profit business.

 

You know what lies on the other side, yet so many of you don’t build the bridge.

 

You know you need materials, tools, people and expertise to build that bridge and to get to where you want to go.  However, something keeps holding you back.

 

You hesitate and don’t invest in marketing automation and thus you stay on this side of the ravine where it might be comfortable, soft and easy for a bit, but at some point, you are going to have to cross to the other side or your competition will before you.

 

So you try some stuff that you know is not the best answer, but it is cheaper, easier and has a lot less risk attached. You decide that you are not going to invest in the right process you need to build a strong effective marketing automation system to increase your sales, instead, maybe you will try something simpler, easier, cheaper.

 

Perhaps you try to use a rope to cross the ravine.  Thinking that maybe you can throw a rope across the ravine and can hand walk across it, but you know that simply doesn’t work.  Or perhaps you think you can jump across and instead, you end up at the bottom of the ravine looking up wondering what happened.  Or perhaps you….?

 

You get my point.  You get what you pay for; it’s that simple!  Heard and seen that phrase before?

 

Marketing automation is the tool that will help you build that bridge across the ravine and help your business to grow.

 

So the question is, what are you going to do?

 

1/        First, you have to convince yourself in your mind that you really want this. 

Someone great once said, “if you can see it in your mind, you can make it happen in the world.”  However, first you have to see it happening.   See your sales increasing, your follow up happening, and your appointments increasing, more and more sales closing.  Ultimately, your company growing.

 

 

2/        You have to be willing to take the risk.

Marketing automation is a risk.  It takes an investment of money and it takes an investment of time; both of which you could be spending today for other stuff.  But if you want to increase sales to great new levels and really work on building the bridge to get to the other side, then take the risk.

 

 

3/        It takes time.

            Once you are committed.  You see it, and you are willing to take the risk.  Now you have to take the time and commit the resources to make it happen.  Marketing automation requires time up front.  You have to design the process, you have to learn the tools, and you have to build the process, test it and make the changes.  This all takes time, but the resulting reward is tremendous.

 

So, are you ready to build the bridge?  Are you still unsure whether marketing automation is the answer that will help you make it happen?

 

Two simple things to start with.

1/        Call me and let’s talk about it and how it could help you.  856 358 4021

2/        Come to our Marketing Automation Boot Camp this October 22, 23 in the greater Philadelphia area.  Here is the link:

 

http://marketingautomationbootcamp.com

 

 

 

Marketing automation is key to building your bridge from where you are in revenue, to where you want to be.  Take that first step today.

 

 

 

 

A new exciting term being spread all over the place these days is this thing called, “marketing automation.”   So what is it and how could it help your organization?

 

Firstly, according to the experts at Wikipedia:

Marketing automation is software technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

 

Secondly, according to Coach Manny:

Marketing automation is tools and systems that can drive your business to the next level in sales and marketing.  It also helps you stay connected, and follow up and build your business both online and offline.  Helping you stop missing the targets that you know you should be hitting.  Increase sales!

 

For you as a business owner, marketing automation can drive you way ahead of the competition and make you a major player in your business field.  Increase sales.

 

Today, I just want to introduce 3 areas that marketing automation can help you with.  Remember, this is just the tip of the iceberg when it comes to what real marketing automation can do for you and your organization.

 

1/        Automate the follow up process – stop your loss of potential clients.

            How do you stay connected with more people and how do you move the right people forward in the marketing process?

            I don’t care how good you think your memory is, you cannot remember everything and if you miss something with a prospect, it could be the one thing that costs you a client worth thousands of dollars.

            Marketing automation helps you to set up campaigns that are followed automatically once you make a personal or online connection.  It can do the majority of the work for you;  notifying you only when you need to physically get involved.  When you have to make that call or stop by and visit.

 

2/        Saving you dollars on adding staff.

            We all know the cost and headache of first finding the right players and then paying them what they are worth.  For most of you, your highest cost is employees.

            However, when you look at automation, do you look at where it can save you hiring that person?

            For pennies on the dollar of the cost of a person, marketing automation can perform so many of the routine follow up and connection pieces that make your sales and marketing process much more effective;  that generates business.

 

3/        Reduce “misses” to almost zero

            Yes, computers do still make mistakes, but they are usually caused by the person behind the keyboard.

            Once you set up and test a process, the computer does it every time, all the time, just as you ask it to.  This is one of the great powers of marketing automation.  Define the follow up process, by whatever categories and groupings you want, and the system will automatically do it every single time for you.  Again, only informing you when you need to get involved.

 

            I have been working with business owners in small organizations effectively for the past 10 years.  Yet, with these new automation tools, I can help my clients even further by taking their sales/marketing process to new levels of results.

 

            You know how I always talk about walking the walk, well  I am walking the walk.  I have implemented marketing automation in my own business and it has created results that will help my business to grow way beyond expectations.

 

            So, there is your introduction.  Call me or email to learn more.  856 358 4021.  Manny@MannyNowak.com

 

            Also, don’t forget our Marketing Automation Boot Camp this October 22 and 232015.  If you think this is something you should be looking at, then you need to be there.  Register today at our discounted price.

http://thedecisioninstitute.com/big-money-for-small-business-owners-bootcamp/