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The Decision Institute – Coach Manny Nowak

Sales and Leadership Development

“Extraordinary results are directly determined by how narrow you can make your focus.”

From the book:  “The One Thing” by Gary Keller

 

Are you a multi-tasker and proud of it?

Are you the guy/girl chasing two rabbits at the same time and wondering why you are not catching either one?

Are you looking at your market as 1 inch thick and 100 miles wide – instead of focused on 1 inch wide and 100 miles deep?

 

In other words are you trying to do so much that all you end up doing is  “average?”  You know that nasty word that makes you like everyone else in your business?

 

Is your company “average?”

Doing OK!

Just strolling along?

 

Is that really where you want to be?  Or do you want to be a superstar?

If you want to play with the big boys and girls, then -

Stop.

 

Get focused.

Focus what you are doing.

And be amazed at what can happen to you and your organization.

Order your copy today and start generating more business!

Order your copy today and start generating more business!

 

Today I want to share with you three keys to help you narrow your marketing focus.  Three things which will help you grow your business.

No, these are not all there is, but if you do these three, you will be amazed at the results – so give it a try.

 

1/       Select one industry/vertical market.

           

Pick a single vertical to start with.

Preferably a market that you know.

            One that you are already good at and working in.

 

            Or one you have great passion for and are ready to put all into.

 

            Then go out and put all of your time, energy and resources into that market. Become the expert in one thing!

Yes, you can still do work for everyone.

            But unless you are Pepsi or Microsoft, you cannot afford to marketing to all of them.

 

 

2/        Geography

            Pick a physical targeted area to sell into.

            Yes, I am a national speaker/coach.

            But I market in the Northeast.

            Because I am not “Apple” and I cannot afford to market everywhere.

 

            I can still do work for people from anywhere who call me but I do not market to them.

 

            Remember, you are not some major organization with unlimited funds.

 

            Your target might be just a 5-mile radius from where you are located.

            Or a city, a county, a state or even multiple states.

            Whatever area, get to know it and work it as your area.

 

 

3/        Size of the prospect – either dollars or number of employees

 

            Again, everyone cannot be your market.

            If you are a B to B company.

                        Then define your market by company size or number of employees.

            In almost all business, marketing to different size organizations takes different practices.

 

            If you are in B to C market:

                        Then income level might be your method to find and define your audience.  Again, it makes a difference.

 

When you single focus, you will be astonished by what will happen to your sales and marketing process and at how much more effective it will become.

 

Trying to develop that sales process that will rocket your company to new levels of success?

Tired of all the stories of success without results.

Give me a call, set up 15 minutes for me to learn more about you, your organization and your dream.

Call or email today to get started.

Be more Persistent, Consistent and Self-Disciplined.

Be more Persistent, Consistent and Self-Disciplined.

manny@mannynowak.com

856 358 4021.

 

What does it take to make your business successful?

Why do some businesses take off and others just go on without growth or worse, go away?

 

What does it take to make your business successful in the business world today?

 

Today, I will share what I believe to be the “Top 5.”

 

 

1/        Target Market – you must understand your customer.  Who are you going after with the product/service you supply?

           

So many businesses think everyone is their customer.

Wrong.

Perhaps everyone could potentially buy your product, but you do not have the time or resources to market to everyone.

Pick a niche and go after that and let the rest come if they choose to do so.

 

If you look at successful companies, many times, you will be amazed at the tightly defined niche they go after and the great success they experience.

 

 

2/        A Written Plan with priorities – you must have a roadmap on how you will get where you are going.

You must know how, when and where you are going to do things.

So many small business owners I know have it all in their heads.

It will never get you where you really want to go.

Plus, most people have no sense of priority.

What are the highest playback items I must focus on?

 

It need not be a complex plan; in fact, I recommend very simple 2-3 pages.

Make sure you define:

What you are selling.

To whom you are selling.

How you are selling.

How you are servicing.

How and when you are going to get paid.

And the most important priorities to close business.

 

 

3/        Money/Financial Backing

Don’t run out of money, because when you do, you are done.

This is regardless of how passionate you are or how good your product/service is.

The worse thing is that it usually happens when the process just starts to take off.

A good friend of mine once gave me a great tip, which I always follow when helping organizations deal with cash issues.

“Whatever you think you need, double it.” 

Then, go get the financing.  Better to ask for too much than not enough.

 

One option for financing is a company like Fundera.  They help small business owners get the funding they need by offering a variety of loan options.” 

 

 

Always have money in hand and access to additional funds when you need them.

Do not wait until you need it to ask for money – few will give it to you when you are on the fall.

Build those relationships and connections every day.

Get a line and use it, pay it off, and keep it current.

 

 

4/        Sales and Marketing

You have to know how to sell or have a trusted partner who does.

Today, you have to understand social media and you have to get involved with it.

You must know how to generate leads.

 

Get my book on Targeted Lead Generation for only 99 cents.  Over 40 lead generation techniques are explained.

Click here.

 

You must have a follow-up process and have an effective CRM system to help you track prospects.

You have to know how to close.

Business is built and grown on the top line.

You cannot build a business by saving money.

Selling is a skill; it is worth every penny you pay for the good stuff.

 

 

5/        Relationships

You cannot do it without others, no matter how good you think you are.

You must have and build relationships with vendors, prospects, and others in the business world.

You have to know whom to go to when you need something.

You have to have people you can trust.

You must have a coach and a mastermind group.

You need strong personal relationships, both inside and outside your organization.

Never guess, instead, build relationships that will help you today, tomorrow and when you become big.

 

 

There you have it.

Some of you will argue, what about this or what about that.

 

These are what my years of coaching have taught me are the keys.  I simply want to share them with you because I know they work.

 

To learn more.

Watch what super coaching can do for you - click here.