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The Decision Institute – Coach Manny Nowak

Sales and Leadership Development

Creating a Social Media Calendar

Which social media should I be using?

How much should I interact?

When should I interact?

 

We are getting bombarded on every side by social media.  Posting, responding, friending, joining.  What is one to do and when?

 

Today I want us to take a step back and understand that social media is just another tool to help us with our business, another tool to help us generate leads and build relationships and close deals.  And just like any other tool in our business, we need to understand how, when, where and why to use it.

 

We need a plan.

 

One of the most effective techniques I used was to design a calendar to drive what I do and when on social media.

 

So today I want to take you on a quick walk-through of the process of creating a social media calendar.

You can also watch the video Google Hangout we made on this process to learn more.

Click the link below.

 

Here are the 3 steps:

 

1/        Define the platforms you want to work on. 

You cannot work them all and you might not even want to.  Certain platforms work best for certain people and businesses.

 

            A/        LinkedIn

            B/        Facebook

            C/        Twitter

            D/       Google Plus

            E/        Pinterest

            F/        YouTube

            G/        Your blog

            H/       any other you want to use

 

 

            Select the ones you want to work on.  I suggest arranging them in order of priority.

 

2/        Define what activities you are going to do on each platform every week or every month:

            A/        Post articles

            B/        Post remarks

            C/        Comment on other users’ posts

            D/       Link, share

            E/        Post and push events

            F/        Post and respond in groups

            G/        Add links

            H/       Advertise

            I/         Do events

            J/         Generate video and post

            K/       Add pictures

 

            Do this for each platform you are going to work with.

 

3/        Assign each of the processes to a day of the week.

            What are you going to do each day of the week?

 

 

The result you have now is a weekly calendar of all the things you are going to do on social media and when you are going to do them.

 

You might find it is way too much, so you might put together a monthly calendar instead and spread things out a bit.

 

You might find it is still too much and decide that you are not going to work on all these, and that you have to cut some.

 

Or you might find you love it and that now you need help; you need someone to do some of these things.

 

Now I believe there are some things you can outsource on social media and some things you cannot.

 

But what I hope this little exercise has shown you, is that social media is a very fast growing animal and you need to get hold of it now.

 

It can be a major help in your sales and marketing process, but like any of the other tools, you have to take control of it.

 

Watch the Hangout we created and get more info.

https://youtu.be/8wyBT4yTN0k

 

Then put your calendar together and see how it goes.

 

For any help or questions, connect with us.

 

 

Is social media driving you crazy?

Don’t really understand where to go?

Don’t really understand what to do next?

Wondering how you’re supposed to work social media?

 

Well, today I want to share with you three real simple concepts that, put into place with the right tools and the right systems, will allow social media to generate all the business you are ever going to want.

 

But these principles are not anything new.

They are not anything that salespeople don’t already understand.

And they are not anything that can or should scare you.

 

Let’s take a look at the 3 simple keys to success with social media.

 

1/       You need the numbers.

 

How do you get the numbers in social media?

You’ve got to build the connections.

You’ve got to connect with people.

Whether it is LinkedIn connections,

Facebook friends or

Twitter followers…

 

Or whatever they are called in your selected social media tool.

 

First you have to build the connections.

Until you have a connection, you have not started.

 

 

2/       You have to build relationships

 

People are always saying to me, “Well, I’ve got 500/1000/1500 LinkedIn connections.”

Listen.

I don’t care how many you’ve got – how many relationships do you have with those connections?

Do you get it? That is the true question.

You can have a million connections, but if you have no relationships, you don’t have anything.

 

You see, sales is still a relationship game.

So how many relationships do you have in that number of connections?

 

Because, you see, the second step is you’ve now got to take that connection, follower or friend, and build a relationship.

Just like in real life.

Social media is still about relationships.

 

And if you can turn that connection into a relationship?

 

If you can build a relationship with the person or people you are connected with, then you get to point three.

 

 

3/       You close some business or a partnership or a referral network.

 

Somehow, because you connected and built a relationship, there are dollars at the end of the rainbow.

 

These 3 things are what people don’t seem to understand about social media.

These 3 things are what we have been doing in sales since time began.

They are the simple principles of selling.

 

It doesn’t matter if it is social media or any other process.

You have to…

 

1/        Connect.

2/        Build a relationship.

3/        Close some business.

 

So get out there and do it.

 

If you need some help – this is what we do.

This is what we help people to do.

 

Whether it’s through social media or any other platform.

 

So if you are being driven crazy by any of this – give us a call.

Because “Double Your Sales” is exactly what it does.

 

It helps you take all the pieces of the puzzle and put them in the right place.

Click here to learn more about doubling your sales.