“Success does not come from doing extraordinary things. Success comes from doing ordinary things extraordinarily well.”              – Unknown

 

Take a moment and picture the stereotypical sales person we all think of:

 

  • Fake smile
  • Talks too much
  • Overpowering
  • Rude
  • Obnoxious
  • Impatient

 

 

Now picture people running out of a store/lot with a sales person chasing them.

As they are shouting,

 

“No thank you, not interested, going to pass for now,”

 

The sales person is shouting even louder, “But do you want vinyl or leather interior?

Order your copy today and start generating more business!

Order your copy today and start generating more business!

 

Do you want the yellow one or the white one?”

 

What comes to your mind when you hear the word “Sales Person”? Is it a positive or negative image? Here are some examples of sales people we all encounter:

 

  • The door- to- door sales person (How many under 35 know what that is?)
  • The “car” sales person
  • The sales person at the appliance store
  • The insurance sales person – the financial planner

 

How many of you, when you think of “sales” people, think of yourself, the people you work with and the people you really like?

 

The term “sales people” stirs up so many negative impressions ––and, in my case, memories.

 

 

In my first sales job I was a Fuller Brush salesman, a door- to- door sales person who sells expensive brushes. 

 

My first assignment was selling door-to-door in a poor neighborhood. 

I just couldn’t do it. 

They wanted us to sell brushes people didn’t need to people who could not afford them. 

That negative actually took almost 10 years to get out of my mind and get me into sales.

 

 

Sales people get so little respect, contrary to other ways of making a living.

If you are a doctor, people perceive that you are in a fine profession.

If you are a corporate manager, you have great career in hand.

If you are a craftsman or craftswoman, that too is an admirable choice.

 

But a sales person?  Who wants to be a sales person?

 

 

Try this at next the party you go to.  Tell everyone your son/daughter is going to grow up to be a sales person and see what reaction you get.

 

 

Yet as a business owner, CEO, executive or partner, you must realize that sales people are the key to your success.

        

In fact, as a business owner you have to be the first great sales person who will build your company. 

 

Be more Persistent, Consistent and Self-Disciplined.

Be more Persistent, Consistent and Self-Disciplined.

I love the story about the franchise owner who grumbles, “I bought the franchise, got cards, computer, desks, all that stuff, did all the administrative work, hung out the cute sign, opened the door and…nothing! Where are the customers, why is no one is breaking down the door to buy my product?”

        

Success in business comes through selling.  No matter what you think or what you tell yourself, or what others tell you, you must remember this simple truth:

 

To build a business you have to sell.

 

Say it again and never forget it:

 

To build a business you have to sell.

 

 

 

Do you know that most of the people in business have one great need? Do you know what it is?

 

 

More Business.

 

They need more business.

 

How do you get more business? Remember the line from above?

 

To build a business you have to sell.

 

Rule No. 1

 

If you want to build and grow your business you have to sell.

 

Rule No. 1 – Once more:

 

If you want to build and grow your business you have to sell.

 

 

 

 

Do not forget this.

 

To learn more about making your organization sales driven – get a copy of my book:

“All People Who Work For Me Are Selling”  Click here to order your copy today:

 

Want to talk further about how to drive your organization’s sales process forward, better, stronger and with more success.

Click here to schedule a 15 minute call with me at your convenience.